Damn, three obits in one day. That’s some sort of record, for sure. Thankfully, however, this one is for a magazine, not a person - the magazine in question being PiQ, which was supposed to carry the torch for the late, lamented Newtype USA.

A recent post on PIQ’s website sadly proclaims that the July issue (presumably available now) is to be the last.

It’s unfortunate that we’ll never get a chance to see how successful PiQ could have been, but a combination of low advertising revenue, poor business management and a lack of proper marketing and promotion all hamstrung the magazine from the start. We, the editorial/creative/production staff, did the best we could to put together a quality publication, but as we’ve discovered, without a good financial backing, it’s all an exercise in futility.

For those readers that were just starting to get behind the magazine, the staff of PiQ gives a hearty “thank you” to all of you for your support. To those of you who subscribed (or were formerly subscribed to NTUSA), more details will be coming soon.

To be completely frank, PIQ was fine for what it was, but it was a really odd move to try and fill Newtype’s shoes by catapulting off in some completely tangential direction. Newtype filled a very narrow, albeit deep, niche and PiQ was not in any way a panacea for those who mourned its’ passing.