A former Matsushita Electric employee turned manga-ka will rename the company featured in his comic to follow in the footsteps of his former employer, which recently changed it’s name to Panasonic Corp.

Kosaku Shima, hero of the popular comic serial “Shacho Shima Kosaku” (President Kosaku Shima), by Kenshi Hirokane, will be renaming his firm, Hatsushiba Goyo Holdings, it emerged on Tuesday.

The new corporate name will be announced in the Oct. 2 edition of weekly comic magazine “Morning,” to be published by Kodansha Ltd. on Thursday.

President Shima, an icon among Japanese businessmen, had earlier pointed out that his company’s branding is weak in the world market.

“We must establish a brand that can be competitive around the world,” said Shima during a board meeting, in the Aug. 14 edition of “Morning.”