Dentsu opens West Coast office
Japanese ad agency Dentsu, which owns Geneon Entertainment (formerly Pioneer Entertainment / Rondo Robe), has opened a West Coast bureau with an eye towards creating US-based anime. It’s first project is to bring the anime Deltora Quest to the U.S.
Branded as DCI Los Angeles, the group will seek to capitalize on the increasing popularity of what’s called anime in the U.S. DCI will distribute and license the programming, as well as produce it.
Yuma Sakata, senior vice president for DCI-LA, said the company will look to bring together programming expertise in the U.S. with top-notch anime talent from Japan.
“Working with Western partners in pre-production and then production teams in Japan for animation, we can create content that will appeal to a wider audience,” he said.
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